Challenge: To increase the digital capability of Danone ELN in APAC, a new position of Digital Acceleration Director has been created. The digital advisory board is one of its key platforms to engage the top management and country business units in their digital transformation journey. Outcome: 6 Digital Advisory Board sessions run over 3 […]
Challenge: As a follow-up of the Marketing Transformation Advisory Board, Danone ELN wished to get external expertise to draft its Data strategy and roadmap, bridging the HQ IT teams with the regional and local teams. Methodology: Advisory Board with recruitment of 10 Danoners (Marketing, IT, Brands, Management) and 10 external experts (IT, CRM, Data Architects, […]
Challenge: As Danone fights for #1 place in the infant nutrition market in China, they look to change the way they do marketing and “outsmart, not outspend” competitors. Methodology: Advisory Board with recruitment of 10 Danoners (Marketing, IT, Brands, Management) and 10 external experts (Startups, Brands, Baidu/Alibaba/Tencent, etc), with three 2-day session per year Outcome: […]